Adara Ventures has invested over €3 million in Adcities, an innovative Spanish AdTech company that is transforming Out-of-Home advertising through data-driven technology.

Investment Overview

We are pleased to announce our investment in Adcities, a Spain-based AdTech company that is revolutionizing Out-of-Home (OOH) advertising by transforming it into a measurable, data-driven digital channel. This significant investment, led by Adara Ventures, amounts to over €3 million in a seed round, with participation from PlusPartners, Bynd, and renowned business angels including Albert Nieto and Scott Painter.

Target Company Information

Adcities was co-founded by Manuel Ferreira and Jacobo Peleteiro in 2024 and is committed to enhancing the efficiency and effectiveness of outdoor advertising. The team combines their extensive backgrounds in operations and product management, with Ferreira previously serving as COO at Locatel and Peleteiro having founded multiple successful ventures. Adcities has already engaged over 25 major brands, including Telefónica, Decathlon, and Mapfre, signifying strong initial traction.

Industry Overview in Spain

In Spain, the OOH advertising industry is one of the oldest forms of advertising but has been historically fragmented and challenging to measure accurately. Despite the fact that consumers spend approximately 70% of their time outside t