Roca Group Ventures has led a €2.5 million capital increase in Aquí Tu Reforma, Spain's leading digital platform for home refurbishments, aimed at enhancing sales and expanding its franchise network while emphasizing sustainability.
Target Information
ATR, or Aquí Tu Reforma, is Spain's leading digital platform dedicated to home refurbishments, emphasizing sustainability as a core element of its operations. Founded in 2018, ATR employs a franchise model that digitizes renovation businesses, thereby enhancing the user experience. The platform facilitates a comprehensive refurbishment process, encompassing everything from material procurement to customer financing and project management, all while ensuring client engagement throughout.
The company has successfully established partnerships with over 130 renovation companies across Spain and collaborates with various multinational corporations in the home renovation materials and banking sectors. With existing operations in Italy, Mexico, and Colombia, ATR is poised to enhance its international footprint alongside its advancements in technological capabilities.
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Industry Overview in Spain
The home refurbishment market in Spain has seen a significant transformation, largely driven by digital innovation and sustainability efforts. As consumers increasingly prioritize eco-friendly solutions in their renovation projects, companies in this sector
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Roca Group
invested in
Aquí Tu Reforma (ATR)
in 2023
in a Seed Stage deal
Disclosed details
Transaction Size: $3M