The Sociedad Regional de Promoción (SRP) has invested €150,000 in Bluco Brands Distribution to support its expansion as a leading online distributor in Spain.

Information on the Target

Bluco Brands Distribution (BBD) is a Gijón-based company that specializes in the distribution and sales of various brand products across online marketplaces. Established in 2021 as a spin-off from Bluco Comercio Electrónico (BCE), BBD is positioned as a comprehensive partner to manufacturers and brands seeking professional representation in the online sector. The company leverages its proprietary management software, which automates the entire process from customer purchase to supplier fulfillment and delivery to the buyer, ensuring operational efficiency and stability in profit margins.

BBD has already established a solid foundation thanks to the experience and client portfolio of its predecessor, BCE, which was one of the first consultancy agencies for marketplaces in Spain. Among its notable clients are prominent brands like Lladró, Ysabel Mora, De’Longhi, Arcos, and Central Lechera Asturiana. The successful pilot project with De’Longhi further validated the necessity for brands to collaborate with an expert partner capable of managing their operational needs in online marketplaces, thereby leading to the creation of BBD.

Industry Overview in Spain

The online retail industry in Spain has witnessed significant growth in recent years, driven by increasing internet penetration and consumer preference for the convenience of online shopping. This sector is characterized by a diverse array of products and a