Trelish, a premium coffee brand specializing in instant liquid coffee blends, raised INR 3.5 Crores from The Chennai Angels to support its geographic expansion and enhance brand presence in the rapidly growing Indian coffee market.

Information on the Target

Trelish is a distinguished brand within the Indian coffee market, renowned for its innovative portfolio of liquid coffee brews. The company focuses on providing premium instant liquid coffee blends that deliver the nostalgic experience of freshly brewed coffee in a convenient format. With a presence in over 5000 retail outlets and various e-commerce platforms, Trelish has established itself as a key player in the sector, offering a wide array of preservative-free products that are carefully developed and manufactured in-house by its founders.

Co-Founder Kavita Narayanan emphasized the brand's commitment to redefining coffee consumption by challenging the notion that great coffee necessitates time-consuming brewing processes. Trelish aspires to make freshly brewed coffee readily available, acknowledging the fast-paced lifestyles of modern consumers and aiming to position liquid coffee as a daily staple.

Industry Overview in India

India has seen a significant transformation in its coffee culture over the past decade, transitioning from traditional filtered coffee to diverse forms of coffee consumption. The ready-to-drink coffee segment is one of the fastes