Sugar Watchers raises INR 3.6 crore to expand distribution and marketing of its Low Glycemic Index products in the Indian and international markets.

Target Information

Sugar Watchers is a health-focused brand based in India that specializes in offering Low Glycemic Index (Low GI) staple foods and snacks. The brand aims to tackle the significant health challenge posed by diabetes in India, where an estimated 150 million individuals are affected by diabetes and pre-diabetes. Sugar Watchers provides scientifically formulated, patent-backed products that are clinically tested and developed in collaboration with prestigious institutions, such as the Indian Institute of Rice Research and Punjab Agricultural University. Their product range includes traditional Indian staples, such as rice, atta, and millet-based mixes, as well as vermicelli and noodles, all designed to be both nutritious and delicious.

The founding team of Sugar Watchers is comprised of experienced professionals from various industries, including Treman Ahluwalia, who has a background in major companies like Dabur and Real Fruit Juice, and Arvind Sharma, a former Global Leader at Leo Burnett. Their collective expertise positions Sugar Watchers to respond effectively to India's dietary needs while appealing to a broader consumer base.

Industry Overview in India

The health and wellness market in India has been witnessing significant growth, driven by rising health consciousness and an increase in lifestyle-related diseases, such as diabetes and obesity. The demand for health foods, particularly Low