Polka Pop, India's first flavored sparkling water brand, successfully secured ₹ 2.5 crore in funding to accelerate its growth and expand its offerings.

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Polka Pop is India's pioneering flavored sparkling water brand, established in January 2021, and is recognized as the country’s first homegrown offering in this niche market. The brand has gained significant traction by introducing a unique product that is free from sugar, calories, and artificial sweeteners, distinguishing itself in a market dominated by traditional sodas. With an array of flavors including Lemon-Lime, Peach, Cranberry Orange, and Ginger, Polka Pop aims to revolutionize the fizzy drink landscape.

The company has ambitious growth plans, intending to introduce five to six new flavors by summer 2023. This initiative aligns with its goal to scale operations and increase its visibility among health-conscious millennials and Gen Z consumers.

Industry Overview in India

The beverage industry in India is experiencing a dynamic transformation, particularly within the sparkling water segment. Rising health consciousness among consumers has fueled the