Uzhavarbumi, a direct-to-consumer agri-tech startup in India, raises funds from Anicut Capital, providing an exit for Nativelead foundation while expanding its operations in urban markets.

Information on the Target

Uzhavarbumi is a direct-to-consumer agri-tech startup that specializes in delivering farm-fresh milk to urban consumers in Chennai. Founded in Madurantakam, Chengalpattu, the company has developed a business model that connects rural and marginal farmers with urban households, ensuring that farmers receive a fair market price for their produce. Uzhavarbumi has established a network of over 2,200 farmers and operates 42 distribution hubs throughout Chennai. In the fiscal year 2022-23, the company accomplished approximately 1.5 million home deliveries, positioning itself as a key player in the region's dairy distribution market.

As part of its sustainability strategy, Uzhavarbumi has adopted eco-friendly practices by using glass bottles for milk delivery, which has resulted in a significant reduction of plastic waste, amounting to about seven tonnes annually. The startup is poised for expansion, with plans to extend its operations to Bengaluru in 2023 and Hyderabad in 2024, furthering its mission to promote sustainable dairy consumption.

Industry Overview in the Target’s Specific Country

The dairy industry in India is one of the largest in the world and plays a crucial role in the agricultural economy. It is characterized by a diverse range of products, with milk being a staple ingredient in many households. According to the National Dairy Development Boa