Simply Clean, a leading Australian eco-friendly cleaning products manufacturer, has been acquired by a Sydney-based family office, highlighting the strong growth potential in the sustainable products market.

Information on the Target

Simply Clean, a leading manufacturer of eco-friendly cleaning products, was founded in 1996 and is headquartered in northern New South Wales, Australia. Over the last decade, the company has evolved under the stewardship of its current owners into a national frontrunner in the healthy living sector, while also establishing an expanding presence in international markets.

The company's flagship brand is well-known for offering high-performance, eco-friendly cleaning solutions, resulting in a dedicated customer following and a solid distribution framework across both B2C and B2B channels. Additionally, Simply Clean has received multiple accolades from the consumer advocacy group CHOICE and several prestigious business awards, underscoring its market reputation and product quality.

Industry Overview in Australia

The eco-friendly products industry in Australia has witnessed substantial growth in recent years, driven by increasing consumer awareness of health and en

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Sydney-based family office

invested in

Simply Clean

in 2023

in a Buyout deal

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