Asahi Beverages has acquired Australian super-premium distillery Never Never, enhancing its position in the growing premium spirits market.

Information on the Target

Asahi Beverages has successfully acquired Never Never Distilling Co., a renowned super-premium distillery based in South Australia. Established in 2016 by founders George Georgiadis, Tim Boast, and Sean Baxter, the brand has gained a reputation for its high-quality gin, produced from their Adelaide facility. Since its inception, Never Never has rapidly grown in popularity and has earned numerous prestigious awards, including the title of World's Best at the World Gin Awards, as well as three consecutive Champion Australian Distiller recognitions at the Australian Distilled Spirits Awards.

The distillery focuses on crafting unique gin varieties by using a combination of traditional methods and innovative techniques. With a growing portfolio and a commitment to excellence, Never Never Distilling Co. continues to elevate the standard of premium spirits in Australia, appealing to both local and international consumers.

Industry Overview in Australia

The Australian spirits industry has experienced significant growth over the past decade, largely driven by increasing consumer demand for premium and craft spirits. With a rise in the popularity of artisanal and locally produced beverages, distilleries across the cou