SPAR Austria has agreed to acquire 23 Unimarkt stores to enhance its market presence and support local retail operations.

Target Information

SPAR Austria has finalized an agreement to acquire 23 Unimarkt stores, with plans to rebrand them under the SPAR name. The acquisition includes stores located across several regions: 11 in Styria, five in Upper Austria, four in Lower Austria, two in Salzburg, and one in Burgenland. This strategic move aims to ensure job stability for existing employees, as confirmed by representatives from both SPAR Austria and Unimarkt on 19 November 2025.

Industry Overview in Austria

The retail industry in Austria has demonstrated resilience and adaptability, showing growth despite challenges posed by evolving consumer preferences and competitive pressures. The grocery sector, in particular, has become increasingly competitive, with major players focusing on expanding their market share through acquisitions and strategic partnerships. As consumer demand for convenience and variety grows, retailers are working to enhance their offerings and customer experiences.

Recent trends in the Austrian retail industry include a noticeable shift towards online shopping, with consumers increasingly valuing the convenience of e-commerce alongside tradit