Amber Beverage Group acquired a controlling interest in Mountain Spirits, enhancing its market presence in the Austrian alcoholic beverage sector.

Information on the Target

Amber Beverage Group (ABG) has successfully acquired a controlling interest in Mountain Spirits, a prominent independent distributor and wholesaler of alcoholic beverages in Austria. This acquisition, facilitated by BIC Securities, allows ABG to significantly strengthen its presence in Central Europe, particularly in the strategically vital Alpine region. By expanding its operational footprint, ABG aims to enhance its market share and distribution channels in this key area of Europe.

Established in 2004, Mountain Spirits is headquartered in the Tirol region of Austria and specializes in the distribution of exceptional premium and trendy alcoholic products. The company has built an extensive portfolio of well-known brands from various countries and serves as a reliable partner for both the wholesale and retail sectors in Austria. Under the leadership of its founder, Markus Panzl, Mountain Spirits has grown into a respected player in the on- and off-trade markets.

Industry Overview in Austria

The alcoholic beverage industry in Austria is characterized by a rich cultural heritage of brewing and distilling, with a wide array of products ranging from traditional wines to innovative spirits. The sector benefits from a strong local dem