Berentzen Group acquired Technical Marketing Products (TMP), a leading Austrian manufacturer of juicers and fresh orange juice systems, for €17.5 million, aiming to leverage growth opportunities in the fresh beverage market.

Information on the Target

Technical Marketing Products (TMP), located in Linz, Austria, is a leading manufacturer of juicers branded as Citrocasa, with an annual revenue of approximately €12 million. TMP specializes in providing fresh-harvest oranges and PET bottles used for freshly squeezed orange juice in supermarkets, hotels, bars, and cafes. The company is the sole supplier of this unique product system for fresh orange juice and holds a dominant position in both the German and Austrian markets.

Industry Overview in Austria

The food and beverage industry in Austria has shown substantial growth in recent years, driven by increasing consumer demand for fresh and healthy products. Specifically, the fresh juice segment is witnessing a notable rise, as consumers are becoming more health-conscious and seeking convenient nutrition options that align with their lifestyles. This trend is particularly pronounced in urban areas where access to quality ingredients and products is critical.

Moreover, the beverage sector in Austria has been adapting to consumer preferences by introducing innovative product offerings that cater to a health-oriented market. The popu