Berentzen Group has acquired Technical Marketing Products (TMP), a market-leading manufacturer of fresh juice systems in Austria, to expand its presence in the growing fresh juice market.

Information on the Target

Technical Marketing Products (TMP) is a prominent manufacturer located in Linz, Austria, specializing in the production of juice extraction systems under the Citrocasa brand. With an annual revenue of approximately €12 million, TMP supplies freshly harvested juice oranges and PET bottles designed for supermarkets that feature self-pressed orange juice. As the sole provider of this product system for freshly squeezed orange juice, TMP establishes its presence in supermarkets, hotels, bars, and cafés. The company is recognized as the clear market leader in both Germany and Austria.

Industry Overview in Austria

The Food and Beverage industry in Austria plays a significant role in the nation's economy, characterized by a growing demand for high-quality, fresh products. Health-conscious consumer trends have escalated the popularity of fresh juices, particularly those that are locally sourced and produced. As health awareness continues to rise, the market for fresh fruit juices, especially orange juice, is witnessing robust growth.

Austrian consumers increasingly favor products that are innovative and sustainably sourced, which presents substantial opportunities for businesses to capitalize on. This trend aligns with TMP's offering,