AdOnMo raised USD 25 million in funding led by Rigel Capital and Sinar Mas to expand its digital outdoor advertising solutions across India.

Target Information

AdOnMo, founded in 2017 by Sravanth Gajula and Sandeep Bommireddi, specializes in outdoor advertising solutions through its innovative cloud-connected digital screens. The company distinguishes itself by offering highly targeted advertising campaigns that enhance audience engagement, measurable return on investment (ROI), and seamless integration of offline and online advertising strategies. With a presence in 24 cities and over 50,000 digital displays across India, AdOnMo has developed proprietary infrastructure featuring advanced capabilities such as dynamic creative optimization, social media-driven ad triggers, and QR/NFC-powered interactions.

The recent funding round, which secured USD 25 million, will enable AdOnMo to expand its operations into 40 cities and increase its digital screen network to 100,000 displays, aiming to reach more than 30 million unique viewers. This expansion reflects the company's commitment to leveraging technology in outdoor advertising to maximize effectiveness and audience reach.

Industry Overview

In India, the outdoor advertising industry has witnessed substantial growth in recent years, driven by increasing urbanization and advancements in digital technology. The integration of digital screens into the outdoor advertising landscape has transformed