AdOnMo has raised $25 million in funding, led by Rigel Capital and Sinar Mas, to expand its network of digital advertising displays in India from 50,000 to 100,000 across 40 cities.

Target Information

AdOnMo, founded in 2017 by Sravanth Gajula and Sandeep Bommireddi, specializes in outdoor advertising solutions utilizing cloud-connected digital screens. The company has established a reputation for delivering targeted advertising campaigns that enhance audience engagement through precision targeting, measurable return on investment (ROI), and seamless integration of offline and online elements. Its state-of-the-art infrastructure includes advanced features such as dynamic creative optimization, social media-driven ad triggers, and interactive QR/NFC capabilities.

Currently, AdOnMo operates in 24 cities across India, boasting a network of over 50,000 digital displays. The recent funding will facilitate the company's expansion into 40 cities with a goal of increasing its display network to 100,000 screens, which is expected to reach more than 30 million unique viewers.

Industry Overview in India

The digital advertising landscape in India is witnessing significant transformation, driven by rapid urbanization, technological advancements, and increased internet penetration. The outdoor advertising segment, particularly d