Kunal Bahl of Snapdeal invested Rs. 1 crore for 5% equity in B.L Fabrics, a startup specializing in affordable ethnic wear, demonstrating confidence in the growth potential of the sector.

Information on the Target

B.L Fabrics, founded by Mayur Gediya, is a distinguished player in the ethnic wear market, offering customers across India an array of contemporary yet culturally rooted designs. Gediya’s approach combines affordability with aesthetic appeal, producing unique lehengas that resonate with traditional Indian art while remaining budget-friendly. His social media presence, bolstered by his viral lehenga videos, has garnered significant attention, making him a notable figure in the industry.

As a one-man operation, Gediya's dedication to his craft is evident in every aspect of his business, from design ideation to the execution of his marketing strategies. His work has achieved remarkable recognition, with his viral lehenga video accumulating over 47 million views on YouTube. This personal touch and commitment to customer engagement have endeared him to various audiences, including the Sharks.

Industry Overview in India

The ethnic wear industry in India is experiencing substantial growth, driven by evolving consumer preferences and a resurgence of interest in traditional attire. This segment has expanded beyond merely being a seasonal