Renew Capital has invested in Hypeo Ai to enhance the efficiency of influencer marketing campaigns in Africa and the Middle East using AI technologies.

Information on the Target

Hypeo Ai, based in Casablanca, Morocco, is revolutionizing the influencer marketing landscape across Africa and the Middle East by leveraging advanced AI technologies. The company offers innovative solutions that streamline the collaboration between brands and creators, significantly enhancing the efficiency of influencer campaigns. By integrating AI avatars and smart campaign tools, Hypeo Ai is able to reduce the time required to connect brands with creators to under 15 minutes, providing an end-to-end workflow that includes smart matching, pricing insights, and real-time performance tracking.

Recognizing the surging demand for influencer marketing in the region, Hypeo Ai addresses existing inefficiencies where most campaigns are still handled manually via agencies or spreadsheets. Co-founders Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni aim to build a more intelligent and expedient framework for influencer partnerships, enabling brands to access talent quickly and efficiently.

Industry Overview in the Target’s Specific Country

The influencer marketing industry in Morocco and the broader MENA region is experiencing rapid growth, with a notable shift towards digital advertising as brands seek more effective engagement methods. In 2024, influencer marketing emerged as the world's largest advertising c