Algori has raised €3.6 million to expand its AI-driven shopper insights platform across Europe and Latin America, enhancing its capabilities in the FMCG sector.

Target Information

Algori is a pioneering technology company specializing in purchase and behavioral data analysis, specifically tailored for the fast-moving consumer goods (FMCG) industry. Recently, the company secured €3.6 million in an investment round aimed at supporting its growth and expansion efforts across Europe and Latin America. Notably, Algori's innovative purchase platform offers high-granularity shopper insights captured directly from consumer receipts, both physical and digital, enhancing the overall understanding of shopper behavior.

Founded in Madrid and operating with a lean team of 18, Algori differentiates itself in the market by leveraging a proprietary AI classification engine that processes shopper data at the SKU (Stock Keeping Unit) level. This unique approach allows for rapid supply of near real-time data, making it possible for FMCG brands and retailers to make informed decisions regarding distribution, pricing, and inventory management.

Industry Overview

The FMCG industry in Europe is evolving, heavily influenced by changing consumer habits and shifting market dynamics. Companies are increasingly recognizing the need for timely and detailed shopper data, which has