Refined Capital Partners has invested in UK-based alternative fashion brand Disturbia, aiming to leverage its rapid growth and unique market position to expand further, particularly in the USA.

Target Information

Refined Capital Partners has made a strategic investment in the global alternative fashion brand, Disturbia, which is headquartered in the UK. Known for its uniquely authentic clothing and accessories, Disturbia caters to a community of over 800,000 followers who reject mainstream fashion in favor of an unconventional aesthetic that promotes radical self-expression. This brand has carved out a niche for itself in the fashion market, particularly resonating with consumers who identify with its rebellious ethos.

In the fiscal year ending 31 January 2024, Disturbia reported impressive sales growth of 63%, reaching a total revenue of £18.1 million. Notably, over one-third of this revenue was generated in the USA, indicating the brand's successful expansion and acceptance in the North American fashion landscape.

Industry Overview

The fashion industry in the UK has undergone significant transformation, influenced by shifting consumer preferences towards sustainable and unique fashion statements. The ris