Booked it has secured £2.5 million from Calculus Capital to accelerate growth and target £1 billion in bookings as demand for digital booking solutions rises.

Information on the Target

Booked it, a premier provider of innovative booking, marketing, customer relationship management (CRM), and loyalty solutions, has recently raised £2.5 million in investment from Calculus Capital. This funding will help accelerate their growth trajectory as they aim for a remarkable £1 billion in annual bookings. Established in 2020 as a strategic transformation from its predecessor Licklist in response to the COVID-19 pandemic, Booked it has achieved substantial success, surpassing £100 million in annual bookings.

The company intends to utilize the new capital to enhance its platform and further scale its workforce, which currently stands at 40 employees. This influx of resources will strengthen Booked it's position as a top-tier digital booking engine, thereby catering to the rising demand for seamless and high-quality booking experiences across various sectors, including Family Entertainment, Competitive Socializing, Visitor Attractions, and Events.

Industry Overview in the Target’s Specific Country

The booking and events management industry in the UK is undergoing a notable transformation, driven by a shift in consumer preferences towards experience-based activities over traditional material goods. According to a Barclays survey, UK consumers spent £178 billion