Yard Sale Pizza has secured investment from Piper to expand operations across London and into new UK cities, enhancing its technology and collaborative efforts.

Target Information

Yard Sale Pizza is a popular pizza brand in London, known for its high-quality toppings and large 18-inch pizzas. Founded in 2013 by Johnnie Tate and Nick Buckland, the brand has successfully established a presence with 14 locations in various London neighborhoods, achieving a turnover of £13 million. The company prides itself on its commitment to the local community and has built a strong reputation through its unique delivery service, partnerships with local restaurants and influencers, and an emphasis on quality ingredients.

The brand operates with an in-house team of delivery drivers who use e-bikes and are provided with benefits similar to the kitchen staff. Pizzas are handcrafted to ensure they are well-suited for delivery, typically reaching customers within an average of 24 minutes. With an impressive Net Promoter Score of 73, Yard Sale has fostered exceptional customer loyalty and a distinctive delivery experience dubbed 'Dough to Door.'

Industry Overview

The pizza delivery industry in the UK has seen significant growth in recent years, driven by an increasing demand for convenient dining options. Consumers are leaning towards delivery services that offer not only