Maven has invested £1.85 million in TixServe, a digital ticket delivery platform, to enhance its operational capabilities and expand into new markets.

Information on the Target

Maven has made a strategic investment of £1.85 million in TixServe, a pioneering digital ticket delivery service, through the British Business Bank's South West Investment Fund (SWIF). TixServe operates a modular digital ticket distribution and management platform designed to enhance ticket delivery, event management, and fan engagement. Its white-label application allows clients to customize and brand their ticketing solutions, facilitating digital ticket distribution, attendee experience management, and the analysis of event data by integrating with various sales platforms and applications.

TixServe stands out from generic digital wallet technologies by catering to a prestigious roster of clients, including high-profile sports organizations like England Rugby, Welsh Rugby, Scottish Rugby, Celtic FC, FA Wales, Glamorgan Cricket, Hong Kong China Rugby, and Rugby Australia. These entities have adopted TixServe's digital ticketing solutions to streamline their operations and improve fan engagement.

Industry Overview in the Target’s Specific Country

The UK sports industry witnessed an attendance of 78 million at events in 2024. The increasing use of mobile devices has significantly driven the growth of event ticketing via online platforms. With the imminent mandate for all Premier League clubs to adopt digital ticketing