Project A co-invests alongside 3i Group in Konges Sløjd, a premium lifestyle brand for children, to enhance its global operations and capitalize on the growing market for sustainable products.

Information on the Target

Konges Sløjd is a Copenhagen-based premium lifestyle brand specializing in apparel, accessories, home products, and toys for infants and children. With a presence in over 50 countries, the company has built a robust network of retailers and direct-to-consumer e-commerce channels. Konges Sløjd distinguishes itself in the premium child fashion segment through its commitment to exceptional design, durability, and sustainability.

Since its founding in 2014, Konges Sløjd has developed a strong reputation as one of the most desirable brands for baby and children’s products. The company focuses on producing high-quality items made from environmentally-friendly materials, emphasizing the use of organic cotton, wool, and wood. This dedication to quality and sustainability has not only attracted a committed customer base but also established Konges Sløjd as a leader in its sector.

Industry Overview in Denmark

The children's fashion industry in Denmark is characterized by a growing demand for high-quality, sustainable products. Danish consumers are becoming increasingly aware of environmental issues and are often willin