Mobeus has invested £16.2 million in Big Potato Games to accelerate its growth and innovation in the board games market.

Target Information

Mobeus has made a strategic investment of £16.2 million in Big Potato Games, a company renowned for creating easy-to-learn and quick-to-play board games. Founded in 2014 by Dean Tempest, Ben Drummond, and Tris Williams, Big Potato is celebrated for its viral quiz game, Linkee, and remains dedicated to its mission of uniting people through engaging and enjoyable board games. The company has built a diverse portfolio of popular titles, including The Chameleon, Herd Mentality, and Chicken vs Hotdog, and currently offers over 64 games worldwide.

Big Potato has successfully grown its brand through an intellectual property (IP)-led approach, ensuring a steady expansion of its offerings while maintaining a selection of established favorites. Their games are available online and through retail channels in 44 countries, appealing to a vast audience. The board games market presents substantial opportunities with over 300 million players in key regions, many of whom purchase games for social gatherings and events.

Industry Overview

The board games industry has seen significant growth, with a current annual increase of approximately 6%. This growth is fueled by a rising interest in interactive and social entertainment options among