Priveq has acquired a partnership stake in Trendhim ApS, a rapidly expanding e-commerce company in Denmark specializing in male accessories, to bolster its international growth and operational capabilities.

Information on the Target

Trendhim ApS, based in Horsens, Denmark, is a rapidly growing, data-driven e-commerce enterprise specializing in male accessories. Since its inception in 2007 by founders Sebastian Petersen and Mikkel Andersen, the company has demonstrated remarkable growth, with revenues soaring from DKK 12 million to DKK 115 million over the past four years. Trendhim has established a notable presence in 28 countries through its proprietary online platform, thereby catering to a diverse global customer base.

With a vision to empower men to express their individuality through accessories, Trendhim has innovated by developing 13 unique brands. The company’s extensive product range includes watches, leather bags, sunglasses, bracelets, and necklaces, all crafted with a focus on enhancing the customer experience.

Industry Overview in Denmark

Denmark has seen a significant shift toward online retail in recent years, fueled by increasing digitalization and changing consumer behaviors. The e-commerce sector has become a critical component of the Danish e