Procuritas Capital Investors VI has invested in Strandberg Guitars, aiming to support the company's growth and reinforce its position as a leader in the headless guitar market.

Information on the Target

Procuritas Capital Investors VI has announced its investment in Strandberg Guitars, a prominent player in the global market for headless guitars under the .strandberg* brand. The investment is made in close collaboration with the company's founder, Mr. Ola Strandberg, with the aim of supporting the company's growth initiatives and solidifying its position as the preferred choice for modern guitarists worldwide.

Founded in 2012 by Ola Strandberg, .strandberg* has rapidly become the leading brand in the headless guitar niche, a burgeoning segment within the electric guitar market. With its headquarters in Uppsala, Sweden, and operations in California, USA, the company effectively caters to a global customer base via direct online sales and through established partnerships with esteemed music retailers. The brand has cultivated a robust digital platform, fostering a large and engaged community of musicians around the world.

Industry Overview

The electric guitar market has seen a significant evolution in recent years, driven by changing consumer preferences and advancements in technology. The rise of headless guitars reflects a broader trend towards innovative design