Priveq has invested in Equestrian Stockholm AB to enhance its international expansion as a leading equestrian brand.

Target Company Overview

Equestrian Stockholm AB, a prestigious equestrian brand, has garnered recognition as a Gazelle Company for two consecutive years. Established in 2015 by Johanna Ingelsson, the company has seen remarkable growth, achieving a revenue exceeding 100 million SEK within just six years. Equestrian Stockholm specializes in designing and providing an exclusive range of products for horses, riders, and dogs worldwide. It currently stands as the largest equestrian apparel brand on Instagram and is rapidly expanding its reach through a global e-commerce platform, as well as over 150 retailers across 30 countries.

Driven by a vision of creating high-quality design products for the modern and conscious rider, Equestrian Stockholm has developed a robust product offering and has positioned itself as a market leader in social media engagement. The brand is committed to empowering young women to pursue their dreams in the equestrian sports arena, where men and women compete on equal terms.

Industry Overview in Sweden

The equestrian industry in Sweden has witnessed significant growth in recent years, fueled by increasing interest in horseback riding and related activities. With a strong cultural connection to horses, the country boasts a vi