Parfym.se, a leading online beauty retailer in the Nordics, has partnered with Priveq Investment to fuel its growth and enhance its market positioning.
Information on the Target
Parfym Sverige AB, known as Parfym.se, is one of the preeminent online beauty retailers in the Nordics. Established in 2005, the company has emerged as a serious challenger to traditional perfumeries by providing a comprehensive range of beauty products, including hair care, makeup, skincare, and fragrances. With operations in Sweden and Finland, Parfym.se boasts three distinct websites catering to various customer segments and has established a robust turnover exceeding SEK 200 million.
The brand portfolio of Parfym.se encompasses over 200 well-known international and local brands across different price ranges, which has contributed significantly to its market leadership. The company's headquarters is situated in Stockholm, Sweden.
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Industry Overview
The beauty industry in Sweden has experienced substantial growth over recent years, driven by rising consumer demand for personal care products and an increasing trend towards online shopping. The shift in consumer behavior, particularly among
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Priveq Investment
invested in
Parfym Sverige AB
in 2023
in a Growth Equity & Expansion Capital deal
Disclosed details
Revenue: $19M