Priveq Investment has acquired a majority stake in Mediaplanet International AB, aiming to aid the company's transition from traditional print media to a comprehensive digital content marketing enterprise.

Target Information

Mediaplanet International AB, commonly known as Mediaplanet, is a prominent provider of innovative content marketing solutions with a presence in 15 offices across Europe and North America. Established in 2002, Mediaplanet has evolved from a traditional Swedish marketing firm focused on printed media to an international media group that delivers a comprehensive suite of content marketing solutions. In 2015, the company reported an annual revenue of SEK 550 million and boasted a workforce of over 400 employees.

Today, Mediaplanet partners with approximately 15,000 brands annually to create, produce, distribute, and analyze theme-based campaigns. Each year, it successfully executes around 1,000 campaigns utilizing influential partnerships with organizations and prominent individuals, thereby fostering engagement through targeted distribution across print, digital, and social platforms.

Industry Overview

The content marketing industry is experiencing a rapid evolution globally, especially in Europe and North America, where digital transformation is reshaping traditional marketing paradigms. This industry has become crucial