Nordic Secondary Fund has acquired a stake in NA-KD, a fast-growing Swedish fashion brand focused on stylish and affordable clothing for millennials.

Information on the Target

Nordic Secondary Fund has successfully acquired a stake in NA-KD, a prominent Swedish fashion brand recognized for its rapid growth and innovative approach in the e-commerce landscape. As one of Europe's 20 fastest-growing companies, NA-KD has consistently set records in sales and customer engagement, establishing itself as a leader in the direct-to-consumer (DTC) fashion sector. The brand specifically focuses on delivering stylish and affordable clothing tailored for modern women, particularly millennials who seek both quality and aesthetic appeal.

NA-KD's unique business model emphasizes online retail, enabling it to reach a broad audience while maintaining competitive pricing. Their strong social media presence and effective marketing strategies have allowed the brand to cultivate a loyal customer base, further enhancing its visibility and market share in the thriving fashion industry.

Industry Overview in Sweden

Sweden's fashion industry has experienced notable growth over the past few years, characterized by an increase in e-commerce activities and a surge in consumer demand for fashionable and accessible apparel. The shift towards online shopping has driven many Swedis