Platinum Equity has acquired Universal Group Direct and DIAL, Europe's leading club-based marketers of home entertainment products, from Vivendi Universal to enhance their portfolio and capitalize on growth opportunities in the evolving market.

Information on the Target

Platinum Equity has successfully acquired Universal Group Direct and DIAL, which are recognized as Europe’s largest club-based marketers of DVD, CD, and video game entertainment. This acquisition, announced on January 17, 2005, took place with Universal Group Direct and DIAL both being pivotal players in the home entertainment sector. Collectively, they cater to approximately 1.5 million active customers and generate an impressive annual revenue of around €170 million.

These two companies have established a significant presence in the entertainment market, delivering a wide variety of products and entertainment options to their customers. Their prominence in the industry positions them as key assets for growth in the rapidly evolving home entertainment landscape.

Industry Overview in the Target’s Specific Country

The home entertainment industry across Europe, particularly in countries like France and the United Kingdom, has experienced notable growth driven by an increase in consumer demand for various media fo

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Platinum Equity

invested in

Universal Group Direct and DIAL

in 2005

in a Buyout deal

Disclosed details

Revenue: $195M

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