Information on the Target

Achernar Assets AG has successfully acquired the Riviera Marriott Hotel La Porte de Monaco, conveniently located in Cap d’Ail at the Côte d’Azur. This four-star hotel is ideally situated on the border of Monaco, offering breathtaking views of the Cap d’Ail Marina and proximity to the Louis II Stadium. The hotel features 186 well-appointed rooms, including 15 luxurious suites, alongside a restaurant, bar, swimming pool, and 580 square meters of versatile meeting space.

Industry Overview in the Target's Specific Country

The hospitality sector in France, particularly in iconic destinations like the Côte d’Azur, has witnessed substantial growth in recent years. As a premier travel destination, the region attracts millions of tourists annually, bolstering demand for high-quality accommodations. The influx of international travelers seeking luxury experiences makes this area a lucrative market for hotel investments, presenting significant opportunities for growth and profitability.

Furthermore, the recovery of the tourism industry post-pandemic has led to increased occupancy rates and average daily rates (ADR) across hotels. The strategic location of hotels, especially those near popular attractions like Monaco, continues to be a critical factor in their success. With a consistent rise in the number of visitors to the French Riviera, investments in well-situated properties are likely to yield favorable returns.

Additionally, the ongoing trend of business travel in the region, driven by corporate events and conferences, has further solidified the necessity for high-quality meeting and event spaces. As the local government continues to invest in infrastructure and promote tourism, the hospitality industry stands to benefit significantly from such developments.

The Rationale Behind the Deal

This acquisition represents a strategic move for Achernar Assets AG as part of its broader expansion strategy within the hospitality sector. By strengthening its presence in the Port of Cap d’Ail, Achernar aims to capitalize on the burgeoning tourism market while enhancing the overall appeal of the area. The collaboration with the Ports of Monaco and Mr. Corrado Agusta underlines the long-term commitment to the strategic repositioning of the region.

The operational and commercial repositioning strategy implemented by Schroders Capital, in collaboration with Marriott, has successfully enhanced the value and positioning of the hotel in this competitive market. By transferring ownership to a prominent player in the region’s future, Achernar Assets AG is poised to ensure continued development and growth for the property.

Information About the Investor

Achernar Assets AG is a Swiss-based multi-asset investment firm specializing in the development and enhancement of strategic assets. The firm is recognized for its ability to identify and seize lucrative investment opportunities, particularly in prime locations within the hospitality sector. With a commitment to long-term growth and value creation, Achernar is dedicated to maximizing the potential of its assets as it expands its portfolio.

Led by CEO Corrado Agusta, Achernar Assets AG aims to align its investment strategies with the evolving trends of the hospitality market. The firm has a reputation for forging strong partnerships, which enables it to implement effective operational strategies and capitalize on market opportunities efficiently.

View of Dealert

In my expert opinion, this acquisition could prove to be an excellent investment for Achernar Assets AG. The hotel's prime location on the border of Monaco, paired with the anticipated growth in tourism and corporate events in the Côte d’Azur region, positions it well for future returns. Additionally, the collaborative approach taken with Marriott and Schroders Capital indicates a focus on maximizing the asset's value, which is crucial for long-term success.

The ongoing strategic redevelopment of the Port of Cap d’Ail, combined with Achernar's commitment to enhancing the hotel's appeal, suggests that the investment will contribute positively to the area’s overall competitiveness. The notable support from various partners, including Eastdil Secured and PWC, further bolsters confidence in the deal’s viability.

Overall, Achernar Assets AG's strategic plans for the Riviera Marriott Hotel La Porte de Monaco signify a proactive investment approach in a robust market. If managed effectively, this acquisition could yield substantial dividends and strengthen the firm's standing within the hospitality sector.

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