Pale Fire Capital invests 150 million CZK in Saunia, acquiring a 20% stake and positioning the company for substantial growth in the Czech wellness industry.

Target Information

Pale Fire Capital has invested a total of 150 million CZK in Saunia, s.r.o. ("Saunia"), resulting in a 20% equity stake and valuing the company at approximately 750 million CZK. Currently, Saunia operates seven wellness centers throughout the Czech Republic, with an additional seven locations under construction. All locations are strategically situated within shopping centers, representing a unique concept for leisure activities in these venues.

According to the CEO, Bohumil Píšek, this investment from PFC allows Saunia to complete all ongoing projects this year, positioning the company to become the largest operator of wellness centers in both the Czech Republic and Slovakia. In 2018, Saunia experienced a doubling of visitor numbers to nearly 300,000, and Píšek anticipates similar growth rates in the coming years.

Industry Overview in the Czech Republic

The wellness industry in the Czech Republic has been experiencing significant growth, driven by a rising focus on health and well-being among the populace. As urban life becomes i

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Pale Fire Capital

invested in

Saunia, s.r.o.

in 2019

in a Other VC deal

Disclosed details

Transaction Size: $7M

Enterprise Value: $34M

Equity Value: $7M

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