Oman India Joint Investment Fund II has invested ₹75 crore in Kolkata-based Senco Gold Ltd, aiming to support its expansion into a national omni-channel jewellery brand.

Target Overview

Senco Gold Ltd, a Kolkata-based jewellery retailer, has successfully secured an investment of approximately ₹75 crore from the Oman India Joint Investment Fund II (OIJIF II). The company operates 127 showrooms across India and is recognized as one of the largest organized jewellery retailers in eastern India. With consolidated revenues nearing ₹2,675 crore for the fiscal year 2021, Senco Gold has established a significant presence in the competitive jewellery market.

Founded with a focus on innovation and customer satisfaction, Senco Gold has garnered the interest of top investment firms, including SAIF Partners India IV Ltd, which has supported the company since 2014. The company's strategy includes expanding its franchisee showroom network and enhancing its direct-to-consumer initiatives, particularly through e-commerce platforms.

Industry Overview

The Indian jewellery market, valued at approximately $65 billion, has shown substantial growth over the past years. Jewelry has become a vital sector of the Indian economy, characterized by its cu