Wonderchef has secured a INR 700 million investment from Amicus Capital to fuel its expansion in the Indian cookware and kitchen appliance market.

Target Information

Wonderchef is India’s fastest-growing brand in cookware and kitchen appliances, founded in 2009 by industry veteran Ravi Saxena in partnership with celebrity chef Sanjeev Kapoor. The company has established itself as an industry leader, particularly recognized for its high-quality non-stick cookware and innovative appliances, including Nutri-blend, cold-press juicers, and air fryers. With the latest funding round of INR 700 million from Amicus Capital, Wonderchef aims to amplify its growth trajectory towards achieving INR 6 billion in sales over the next five years.

The brand enjoys a diverse distribution network throughout India, encompassing exclusive outlets, department stores, electrical and cookware retail locations, e-commerce platforms, and a robust direct marketing network of 50,000 women entrepreneurs. Wonderchef's products blend world-class quality with aesthetic appeal, catering especially to the Indian kitchen, all while maintaining affordable pricing.

Industry Overview

The Indian cookware and kitchen appliance industry has seen significant expansion recently, driven by a growing middle class and increasing consumer interest in cooking and