Gokuldas Intimatewear Pvt Ltd, owner of the Enamor brand, has secured Rs. 20 crore ($3.5 million) in funding from India Alternatives Investment Advisors to support its growth in the burgeoning Indian lingerie market.

Information on the Target

Gokuldas Intimatewear Pvt Ltd, a prominent lingerie manufacturer in India, operates under the brand name Enamor. The company is renowned for its commitment to quality and innovation in women's lingerie, catering to a diverse clientele with various product lines. Enamor has established itself as a trusted name in the market, focusing on comfort and style, which have contributed to its sustained growth and popularity.

With a focus on meeting the evolving needs of consumers, Gokuldas Intimatewear has prioritized research and development, resulting in a rich portfolio of products. The recent funding of Rs. 20 crore ($3.5 million) from India Alternatives Investment Advisors will support the company’s expansion plans and further solidify its position in a competitive market.

Industry Overview in India

The lingerie market in India has witnessed significant transformation over the past decade, driven bychanging consumer preferences, increased awareness about intimate wear, and a shift towards online shopping. This segment has seen a surge in d