Eternal Limited has invested ₹600 crore in its subsidiary Blinkit, reinforcing its strategy in the Indian quick commerce market.

Overview of Eternal Limited and Blinkit

Eternal Limited, formerly known as Zomato Limited, has made a substantial investment of ₹600 crore in its rapidly growing subsidiary, Blinkit, as a part of its strategic push in the burgeoning quick commerce sector in India. With this latest funding, the total amount invested in Blinkit has reached ₹2,600 crore, underscoring Eternal's commitment to enhancing its non-food vertical, which currently serves as the primary growth driver for the company.

Industry Landscape in India's Quick Commerce Sector

The quick commerce industry in India has seen remarkable growth, stimulated by changing consumer behaviors and the increasing demand for instant delivery solutions. Various players, including established food delivery companies like Swiggy and newer entrants such as Zepto, are vying for market share in this competitive landscape. Analysts predict that with the growing reliance on online shopping, this sector will continue to expand over the coming years.

Investment in technology and infrastructure remains a crucial factor for success in this capital-intensive industry. Companies are not only focused on expanding their delivery networks but also on refining their