Nordic Female Founders invests in the innovative skincare brand Lucia Care, founded by Dr. Nanna Kirkebjerg, which combines traditional herbal wisdom with modern science to deliver sustainable skincare solutions.

Information on the Target

Lucia Care is a newly established skincare brand founded by Dr. Nanna Kirkebjerg, a specialist in general medicine with training in natural medicine. The brand aims to redefine skincare by leveraging the healing properties of traditional herbs combined with contemporary research. Lucia Care's product lineup includes creams, oils, and soaps designed to promote skin health and overall well-being through a holistic and sustainable approach.

Launching on October 1, the brand’s initial products are set to meet consumer demand, marking the start of their journey in the competitive skincare market. Notably, Lucia Care is the first brand in the Nordic region to adopt an integrative medical perspective on skincare, emphasizing the treatment of the whole person rather than just skin issues.

Industry Overview in the Target’s Specific Country

The skincare industry in Denmark is characterized by a growing consumer preference for sustainable and environmentally friendly products. With increasing awareness of skincare ingredients, co