Collateral Good reinvested EUR 7M in Chromologics to support the advancement of their innovative natural food colorant, Natu.Red®, promoting sustainability in the food industry.

Target Company Overview

Chromologics, a forward-thinking company in the realm of food technology, specializes in the development of natural food colorants through innovative processes. Their flagship product, Natu.Red®, is a vegan red colorant produced via precision fermentation, offering a stable, environmentally friendly alternative to synthetic and traditional plant-based colors. This pioneering approach not only meets the dietary demands of consumers but also addresses the significant challenges faced by the food color industry, including regulatory pressures and the need for sustainable sourcing.

Industry Overview in Denmark

The food industry in Denmark is recognized for its high standards of quality and sustainability, with a growing emphasis on natural ingredients. As consumers increasingly favor products that are both healthy and environmentally responsible, manufacturers are under pressure to adapt their offerings. The Danish market is particularly influenced by stringent EU regulations and shifting consumer preferences toward clean labels, driving the need for alternative ingredients.

The demand for natural food colorants is on the rise, propelled by increasing awareness of the adverse effects of synthetic additives. This has led manufacturers to seek innovative solutions