Hands-on Mikrofonden has made a significant investment in Raw Culture, a growing kombucha producer, to enhance its operations and support its expansion into both domestic and international markets.

Information on the Target

Raw Culture is a young company established in 2020, specializing in producing high-quality kombucha, an alcohol-free fermented tea beverage that has gained popularity for its refreshing taste and health benefits. The brand has quickly made its mark by being featured on the menus of several prestigious gourmet restaurants across Denmark, showcasing its ability to meet consumer demand for healthy beverage options.

The founders, Tomáš Ševčík and Magnus Wad, have skillfully handled various operational roles while focusing on product development and sales. However, the growing demand for their product necessitated a strengthening of their organizational capacity and skills to manage production scale-up, effective marketing strategies in Denmark, and international market expansion.

Industry Overview in Denmark

The beverage industry in Denmark is witnessing significant growth, especially in the health-focused segments of the market, including non-alcoholic drinks. As consumers increasingly prioritize health and wellnes