Danish startup Flow Intimates secures a 350,000 DKK investment from Anne Stampe to expand its innovative line of reusable menstrual products.
Information on the Target
Flow Intimates is an innovative Danish startup founded by Cathrine Widunok Wichmand, who aims to provide a reusable alternative to traditional menstrual products. The brand was born out of personal experiences that shed light on the challenges associated with menstruation, especially during the postpartum healing period. Flow Intimates offers menstrual underwear that addresses these challenges, ensuring comfort and security for menstruators.
The company is not solely focused on selling products but seeks to foster a supportive culture around menstruation. Wichmand emphasizes the importance of celebrating menstruation rather than stigmatizing it. Flow Intimates also strives for sustainability, aiming for BCorp certification in 2024, demonstrating their commitment to social and environmental responsibility.
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Industry Overview in Denmark
The menstrual product industry in Denmark has been evolving over recent years, with a growing demand for sustainable and environmentally friendly alternatives. Tra
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in 2023
in a Seed Stage deal
Disclosed details
Transaction Size: $50M
Equity Value: $50M