NIQ acquired Gastrograph AI to enhance its analytics capabilities in consumer insights for the food and beverage industry.

Target Information

Gastrograph AI, originally developed by Analytical Flavor Systems (AFS), is a pioneering artificial intelligence platform focused on modeling and predicting consumer preferences related to flavor, aroma, and texture. This innovative platform provides food and beverage companies with valuable insights that facilitate the optimization of existing products and the development of new offerings. Since its inception in 2009, Gastrograph AI has amassed one of the largest databases of flavor profiles globally, establishing itself as a significant player in the food technology sector.

The company, recognized for its analytical capabilities, graduated from the Endless Frontier Labs’ predecessor program, known as Creative Destruction Lab-New York City. This program is operated by New York University in collaboration with the University of Toronto and was active during the 2018-2019 academic year. It is important to note that Endless Frontier Labs has no current engagement or affiliation with this program.

Industry Overview

The food and beverage industry in the United States is a dynamic and rapidly evolving sector, characterized by increasing consumer demand for innovative and personalized flavors. This market has witnessed significant growth, drive