Constellation Brands has repositioned its portfolio to focus on higher-growth and higher-margin brands, aligning with premiumization trends in the U.S. alcoholic beverage industry.

Target Information

Constellation Brands, Inc. (STZ) is a leading international producer and marketer of beer, wine, and spirits. The company is well-known for its iconic brands and has established a strong presence in the alcoholic beverage industry. Recently, Constellation Brands has undergone strategic changes to streamline its focus on higher-growth and higher-margin brands in response to evolving consumer preferences.

The company's commitment to premiumization is evident as it shifts its portfolio toward products that align with contemporary consumer tastes. This strategic pivot is expected to enhance Constellation Brands' overall profitability and market positioning.

Industry Overview in the United States

The alcoholic beverage industry in the United States has demonstrated consistent growth, driven by changing consumer preferences and a burgeoning interest in premium products. R