MPearlRock has acquired The Good Crisp Company, a leading clean label salty snack brand, to enhance its portfolio in the growing health-oriented snack market.

Information on the Target

MPearlRock has announced its acquisition of The Good Crisp Company, a prominent player in the clean label salty snack sector. Founded in 2015 by Matt Parry, The Good Crisp Company specializes in creating healthier snack options, including canister chips, cheeseballs, and crinkle cut chips that cater to consumers seeking guilt-free indulgence. The company's offerings are characterized by strict adherence to clean-label principles: they are gluten-free, non-GMO, and contain no artificial flavors or ingredients, positioning them favorably in a competitive market.

The Good Crisp Company has successfully penetrated over 20,000 retail locations across the United States, Canada, Australia, and the United Kingdom, establishing a strong presence in the rapidly growing clean-label snack market in the U.S. The brand's commitment to delivering exceptional taste while maintaining high-quality ingredient standards sets it apart from traditional salty snack offerings.

Industry Overview

The clean label food industry is experiencing significant growth, driven by a widespread consumer preference for transparency and healthier ingredients. Consumers are increasingly wary of artificial additives and are gravitati