Essity Aktiebolag is acquiring Edgewell Personal Care’s feminine care business in North America to strengthen its position in a high-potential market.

Target Information

Essity Aktiebolag (publ), a global leader in hygiene and health products with a diverse product offering aimed at meeting daily needs, experienced a significant year in 2025. Despite a decrease in net sales for the fourth quarter to SEK 34.7 billion, the company achieved notable improvements in profitability metrics, leading to an EBITA margin increase of 1.6 percentage points to 14.7%. The firm's strong portfolio includes well-known brands like TENA, Tork, and Saba, which bolstered its resilience during challenging market conditions.

As part of its strategic growth initiatives, Essity announced its acquisition of Edgewell Personal Care Company's feminine care business in North America, which includes brands such as Carefree, Stayfree, and Playtex. This acquisition aligns with Essity's goal of enhancing its Personal Care segment in a region with high growth potential.

Industry Overview

The hygiene and personal care industry in North America is experiencing steady growth, driven by increasing consumer awareness of health and hygiene. Key trends in the industry include a heightened emphasis on product