DAGANGAN raises $11.5 million in Series A funding led by Monk’s Hill Ventures to enhance its social e-commerce platform for underserved rural communities in Indonesia.

Target Information

DAGANGAN is a leading social e-commerce platform focused on serving underserved rural communities in Indonesia. With a successful model that combines technology with local partnerships, DAGANGAN enables the distribution of fast-moving consumer goods (FMCG) via its Android application. The company works closely with community leaders to facilitate access to essential goods for these communities that often lack adequate retail options.

Recently, DAGANGAN secured $11.5 million in Series A funding, led by Monk’s Hill Ventures, along with other prominent investors such as MMS Group, K3 Ventures, Spiral Ventures, and PnP. This investment will support the growth of DAGANGAN’s proprietary white-label local products, including frozen foods and home goods, while also enhancing its digital functionalities and logistics capabilities.

Industry Overview in Indonesia

Indonesia is home to approximately 270 million residents, with around 80% of the population living in rural areas. However, these underserved communities often face significant hurdles in accessing basic necessities, paying up to 35% more