Openr secures a £3 million investment from Imbiba to enhance its data orchestration platform for the hospitality industry, driving product development and market expansion.

Target Information

Openr is a data orchestration platform tailored for hospitality operators, founded in 2022. The platform's technology allows for the centralized management and optimization of pricing, product offerings, menus, and digital assets in real time. By replacing fragmented systems and traditional manual spreadsheets, Openr streamlines operations, thereby maximizing revenue potential for its users. Having initially served the Azzurri Group brands, Openr gained significant validation and subsequently secured its first external customer, Stonegate, in 2024.

Industry Overview

In the UK, the hospitality industry is rapidly evolving, particularly with the integration of technology in operations. Operators increasingly seek efficiency and innovation to enhance customer experiences amidst growing competition. The sector encompasses diverse segments, including casual dining, quick service, and accommodation services, all of which rely heavily on data-driven insights to inform decision-making and strategy.

The pandemic has accelerated digital transformation within the industry, as operators adapt to changing consumer behaviors and preferences. In response, there is a heightened demand for solutions t