Greensoil PropTech Ventures has invested in TULU, a leading platform that promotes sustainable consumption through shared access to consumer products in residential communities.

Information on the Target

TULU is a pioneering company founded in 2020 that addresses the global challenge of unsustainable consumption, which accounts for nearly 45% of global greenhouse gas emissions. The company has developed a leading platform that provides residents access to a wide range of consumer products, integrating seamlessly into residential settings. With over 500,000 residents utilizing its services across 60 cities in North America, Europe, and the UK, TULU has established a robust presence in the market. Its plug-and-play, IoT-enabled units are strategically located in residential lobbies, granting 24/7 access to a curated selection of essential goods such as household items and even lifestyle products like e-scooters.

TULU's innovative approach not only enhances convenience but also promotes sustainability by reducing waste and extending product life cycles. The platform strongly resonates with younger consumers, particularly Gen Z and Millennials, who prioritize access over ownership. This reflects a substantial shift in consumer behavior, positioning TULU as a key player in the movement towards smarter and greener urban living solutions.

Industry Overview in the Target’s Specific Country

The economic landscape surrounding TULU is shaped by significant trends, especially among Gen Z and younger Millennials, for whom access and convenience have become paramount. Subscription-based models have gained traction as traditional ownership models decline, creatin