Indonesian eyewear brand SATURDAYS has secured Series A funding led by Altara Ventures to enhance its expansion and tech-enabled services, aiming to address growing demand for affordable eyewear in the country.

Information on the Target

SATURDAYS is an innovative eyewear brand based in Indonesia that aims to address a significant gap in the market for accessible and affordable vision correction solutions. Founded on the premise that nearly half of the Indonesian population requires vision correction yet only a third can access it, SATURDAYS offers high-quality eyewear designed specifically for Asian consumers at competitive prices. The company's mission is to eliminate barriers to eye care and provide stylish, affordable options to millions.

The brand's commitment to enhancing customer experience is evident in its tech-enabled omnichannel approach. Customers can shop conveniently through a website, mobile app, chat, home try-ons, or retail stores. SATURDAYS also emphasizes a DTC (Direct-to-Consumer) model, ensuring that the first encounter leaves a lasting impression that fosters brand loyalty.

Industry Overview in Indonesia

The eyewear industry in Indonesia is experiencing rapid transformation, driven by increasing awareness of eye health and the growing prevalence of vision correction needs. Despite a large population that requires corrective eyewear, accessibility remains a challen