Midven has invested over £255,000 in Igloo, an innovative company specializing in immersive 360-degree digital projection, to support its expansion and technological development.

Target Company Overview

Igloo, located in Craven Arms, Shropshire, is a pioneering enterprise specializing in high-quality 360-degree immersive digital projection. The technology offers audiences an unparalleled audio-visual experience, combining high-definition video and studio-quality sound to create a completely encompassing environment. This innovative approach has positioned Igloo as a leader in transforming product launches, corporate events, and entertainment in various sectors.

With a dedicated team of eight employees, Igloo has developed its proprietary software known as the Igloo Media Player, which facilitates the projection of immersive 360-degree visuals. Additionally, the company has engineered a series of geodesic domes capable of accommodating up to 1,000 participants. Igloo has collaborated with renowned clients, including Sky, Toyota, and Miele, and has begun to receive inquiries from media and event companies on a global scale.

Industry Overview in the UK

The immersive technology industry in the UK is rapidly evolving, driven by advancements in audiovisual technology and growing consumer demand for interactive experiences. With a strong emphasis on innovation, companies in this sec